What All IM Newbies Need to Know About Marketing Mistakes
The mistakes you have to try to avoid with your web business really depends on what you're doing. There's much that is available in the way of preventive measures, but you are still vulnerable in many other ways. We are all in the same boat in the sense that each person has to find a way to move forward. But for most individual IM marketers, you have to give yourself time to get the right perspective.
You'll always make some kind of mistake here and there but with experience you will make fewer of them.
If you have been paying attention to Google's updates, then you know that it is being driven by an effort to get rid of low quality content sites. What is very clear is that this is now one of the hugest mistakes you can make. You cannot expect to thrive at Google if your site is filled with garbage content. Your traffic is looking for value in your content, so it makes sense to give them what they want. You have to pick which is more important in your life, so just go with it and move forward.
Even at the time of this article's writing, there are very well known marketers trying to sell black hat methods of earning backlinks to others. At the same time, it has been a whole year since the initial update for Panda. You, obviously, are in control of your own business, but the smart business decision is never going to be using low quality backlinks. Google is being ferocious and hitting the low quality backlinks as hard as they can. Obviously, people do this to save time with their backlinking, but this approach has nothing to do with time savings. Not only that but obviously when it comes to the SEO of the future, social media and sharing are the names of the game. So the smart thing to do, honestly, is to take advantage of where this trend is obviously going to go.
There are far too many mistakes that are made due to simply not having patience in marketing. Impatience is seen when IM marketers go for the quick kill - the fast profit. The way they most often do it is by skipping the wining and dining and moving to useful reference the hard sell too fast. The most common area for this to happen is in marketing by email, and far useful reference more get it wrong than right. Just about everyone on the net has been on a list, so they know what can happen. Things like trust and giving value first are still important to do if only you will do it.
Work on doing things properly and you will see the mistakes getting fewer and fewer. Cultivate a solid perspective about your business and this area about mistakes. Look at any mistake for what it is which is just a glitch or temporary situation. Just don't let yourself become paralyzed and afraid to make a mistake.